" In the first fifteen chapters of this book, I hope I have made a cogent case that: (1) reward is not contentment, and pleasure is not happiness; (2) reward is dopamine, and contentment is serotonin; (3) chronic excess reward interferes with contentment; (4) business has conflated pleasure with happiness consciously and with clear-cut intent, specifically to get you to buy its junk or engage in hedonic behaviors favorable to industry; (5) government has passed legislation to make it easier to buy that junk or make easier access to engage in those behaviors to drive profit and GDP, and the Supreme Court has justified and supported these practices; and (6) buying that junk or engaging in those behaviors long-term and without thought can leave you and society fat, sick, stupid, broke, addicted, depressed, and most decidedly unhappy. "

― Robert H. Lustig , The Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains