" In the big data world, the new fear is that humans will become more like machines. I think back to the Obama campaign official who said, “We basically found our guts were worthless.” We may live more efficient lives as instincts are replaced by algorithms, but it is reasonable to fear that some of our most human qualities—love, spontaneity, autonomy—may be changed for the worse by our living more algorithmic lives. "

― Alec J. Ross , The Industries of the Future