" One problem is that platforms like YouTube, as well as Facebook and Twitter, derive their income from clicks and viewing time, not from user enjoyment. So an AI that sucks people into addictive conspiracy-theory vortexes may be optimizing correctly, at least as far as its corporation is concerned. Without some form of moral oversight, corporations can sometimes act like AIs with faulty reward functions. "

― Janelle Shane , You Look Like a Thing and I Love You: How Artificial Intelligence Works and Why It's Making the World a Weirder Place