" studies of “crispness” have shown that the sound created by certain foods is as important to our enjoyment of them as their taste. This has inspired some chefs to create dishes with added sound effects. Some potato chip manufacturers, meanwhile, have increased not just the crunchiness of their chips but the noisiness of the chip bag itself. "

― Mark Miodownik , Stuff Matters: Exploring the Marvelous Materials That Shape Our Man-Made World