" Meme theory is an example of the kind of prestidigitation needed to present an image of us as biologically programmed in the face of the overwhelming evidence that everyday human life is utterly different from the reflex-, tropism-, instinct-driven life of animals (although of course we rely on reflexes to perform our voluntary actions, may be in part guided by tropisms and have a general direction influenced remotely by instincts). "

― Raymond Tallis , Aping Mankind: Neuromania, Darwinitis and the Misrepresentation of Humanity