QUOTE : Sakichi Toyoda’s personal and professional philosophy continues to influence Toyota today through what the company has distilled as his “five main principles”: 1. Always be faithful to your duties, thereby contributing to the company and to the overall good. 2. Always be studious and creative, striving to stay ahead of the times. 3. Always be practical and avoid frivolousness. 4. Always strive to build a homelike atmosphere at work that is warm and friendly. 5. Always have respect for spiritual matters and remember to be grateful at all times.