" We fine-tune our moods with pharmaceuticals and classic rock. Craft our meals around our allergies and ideologies. Customize our bodies with cross training, with ink and metal, with surgery and wearable technologies. We can choose a vehicle to express our hipness or hostility. We can move to a neighborhood that matches our social values, find a news outlet that mirrors our politics, create a social network that “likes” everything we say or post. With each transaction and upgrade, each choice and click, life moves closer to us, and the world becomes our world. "

― Paul Roberts , The Impulse Society: America in the Age of Instant Gratification