" The fact is most people come to work with a spark of creativity and a desire to help the cause. But along the way, that spark gets extinguished. The solution is to adopt a “no skunking” principle among mangers and senior personnel. Skunking is defined as spraying negativity on the creative spark in a coworker or subordinate. It can be an impatient look that says, “That’s a dumb question,” or a conversation-killing shot like, “We tried that and it didn’t work. "

― Jason Jennings , The Reinventors: How Extraordinary Companies Pursue Radical Continuous Change