" When we create a Plan B, it’s not as much a safety net as it is a noose. It’s a great way to sabotage yourself. Anyone with a Plan B is not totally committed to the Plan A. They are hedging their bets. People with a Plan B are planning to fail—they just don’t know it yet. Kill Plan B or it will kill you. "

― Stan Beecham , Elite Minds: Creating the Competitive Advantage