" Your book sells itself—OR doesn’t sell itself—in ten specific ways. We’re going to spend some time talking about each one of them in depth, asking you specific questions to see if you are using each of these aspects of your book to their fullest potential, but let’s start by taking a look at all ten of them together:
1) The Genre
2) The Cover
3) The Title
4) The Back Blurb / Synopsis
5) The Tagline / Extra Promotional Lines
6) Interior Formatting
7) Editing
8) Keywords
9) Categories
10) And YOU as the author (your marketing mindset)

Each of these things can make or break book sales. "

― Bethany Atazadeh , How Your Book Sells Itself (Marketing for Authors, #1)