Home > Author > Ricardo Semler >

" Having discovered that a lot of effort has to be put in by Semco into deprogramming adults, we at the Semco Foundation started an Institute for Advanced Learning called Lumiar (Portuguese for “to shed light on”) and a school for children. It is based on the same tenets as Semco—freedom, self-determination and self-discipline, passion and love. This may sound woodstockish or summerhillian but its goal is the utmost of practicality and excellence: to effectively teach some of the accumulated knowledge of humankind to free-thinking children. "

Ricardo Semler , The Seven-Day Weekend


Image for Quotes

Ricardo Semler quote : Having discovered that a lot of effort has to be put in by Semco into deprogramming adults, we at the Semco Foundation started an Institute for Advanced Learning called Lumiar (Portuguese for “to shed light on”) and a school for children. It is based on the same tenets as Semco—freedom, self-determination and self-discipline, passion and love. This may sound woodstockish or summerhillian but its goal is the utmost of practicality and excellence: to effectively teach some of the accumulated knowledge of humankind to free-thinking children.