" A mental disease has swept the planet: banalization. Everyone is hypnotized by production and conveniences — sewage systems, elevators, bathrooms, washing machines. This state of affairs, arising out of a struggle against poverty, has overshot its ultimate goal — the liberation of humanity from material cares — and become an omnipresent obsessive image. Presented with the alternative of love or a garbage disposal unit, young people of all countries have chosen the garbage disposal unit. "

― Ivan Chtcheglov , Écrits retrouvés