" Just a bunch of textureless, rubbery pads strewn haphazardly in a puddle of mysterious brown liquid. The picture was so bad, so blatantly unappealing that no reasonable human would ever pay for them -- would ever happily exchange their precious moments of toil for this chewy fungus, long-stewed in chemicals, tasting of stale soil and decaying metal. The mushrooms knew that. "

― Robert Brockway , Carrier Wave