" I got it! I got it!” Heeb declared triumphantly. Evan stopped in the middle of his kitchenette to hear Heeb’s idea.
“Sex in the Title.”
“Yeah, that’s what you’ve been saying I need.”
“No, that’s the title: ‘Sex in the Title.’”
“You want me to call my novel ‘Sex in the Title?’”
“Yeah. Isn’t it great? "

― Zack Love , Sex in the Title: A Comedy about Dating, Sex, and Romance in NYC (Back When Phones Weren't So Smart)