" Some nonproductive cultures are starving for a vision or central focus; others are wasting the energy of their people by regularly changing and manipulating the direction of their focus. Most contemporary companies are suffering from an assault on their basic expectations. Like the desk clerk, we have collectively learned not to trust and have developed a kind of shared helplessness. "

― Curt Coffman , Culture Eats Strategy for Lunch: The Secret of Extraordinary Results, Igniting the Passion Within