" One of the most confounding things about the pink-tinted economy is the way it’s selling back existing things to us and making them “new,” painting them as essentials of self-actualization and empowerment. An elite women’s club isn’t new. Nor is makeup. Nor is a modest floral garment. Nor is pink. What we have here is a rebranding of the reactionary. "

― Véronique Hyland , Dress Code: Unlocking Fashion from the New Look to Millennial Pink