QUOTE : Here, in the city, associations tend to be strangely uniform: An association by similarity (especially an inner, essential similarity) is rare and almost unachievable. Here the barbershops all trim moustaches the same way, dress shops all button women into much the same styles, bookshop windows display all the same book covers - all billed as THE LATEST THING! From nine to ten every morning four-fifths of the total number of eyes are hidden behind newssheets identical down to the last misprint. No, here in the city, if you make associations by similarity, you're bound to confuse everything (the familiar with the unfamiliar, today with yesterday), to grow melancholy, and to even go mad.