" Maybe you already think you have a pretty good handle on the business environment you’ve had to work with so far. Maybe your present level of information and abilities has been enough to sustain your personal brand or small business until now. But circumstances never stay the same for long. An entrepreneur, to thrive for any length of time, must be adaptable to the new environments he will eventually find himself in. If nothing ever changes, it simply means he is not growing. In the end, we are all either growing or dying. Your "

― Gregory V. Diehl , Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible