" The winning electoral strategy with phishable voters is threefold: 1. Publicly, proclaim policies that will appeal to the typical voter on issues that are salient to her, and where she will be well informed. 2. But on other issues, where the typical voter is ill informed, but where potential campaign donors are well informed, take the stance that appeals to donors. Publicize this stance to would-be contributors, without broadcasting it widely to the general public. 3. Use the contributions from these “special-interest groups” for campaigning that increases popularity among the regular run of voters, who are more likely to vote for someone who “mows their lawn on TV. "

― George A. Akerlof , Phishing for Phools: The Economics of Manipulation and Deception