" Looking back at the four sources of bias described in the previous section (innumeracy, warm glow and recognition, connectivity, and self-focus), you’ll see they all put you at the center: your intuition over the correct numbers, your identification with the victim, your sense of recognition, your connection, and your tendency to focus on yourself. Creating more value in the world requires that we think beyond ourselves. A good starting point is to consider our two primary modes of decision making—System 1 and System 2. "

― Max H. Bazerman , Better, Not Perfect: A Realist's Guide to Maximum Sustainable Goodness