" Without an awareness of blind spots, traditional approaches to ethics won’t be particularly useful in improving behavior. If, like most people, you routinely fail to recognize the ethical components of decisions, succumb to common cognitive biases, and think you behave more unethically than you actually do, then being taught which ethical judgment you should make is unlikely to improve your ethicality. "
― Max H. Bazerman , Blind Spots: Why We Fail to Do What's Right and What to Do about It