" Emile Durkheim once argued that suicide viruses occur at civilisational breaks, when the parents have no traditions, no value systems to pass on to their children. Thus there is no deep-seated ideology to support them when they are under emotional stress. The flipside of triumphant cynicism, of the ideology of endless shape-shifting, is despair. ‘When was the last time you spoke to Ruslana? "

― Peter Pomerantsev , Nothing Is True and Everything Is Possible: The Surreal Heart of the New Russia