" By setting an outcome we become aware of the difference between what we have and what we want. This difference is the ‘problem’. When you have set an outcome and are clear about your desired state, then you can plan to make the journey from one to the other. You become proactive, take ownership of the problem and start to move towards a solution. When you do not know what you want, there are many people who are only too delighted to set you to work getting their outcomes. "

― Joseph O'Connor , NLP Workbook: A practical guide to achieving the results you want