" Gordon Shepherd MD and PhD at Yale School of Medicine, said this: “The industry is geared to over-stimulating the senses of the consumer so that they eat more. The goal is to activate the parts of the brain that are susceptible to being conditioned to finding a product desirable and then wanting more of it. "

― Scott Abel , Beyond Metabolism: How Your Brain, Biology, and the Environment Create and Perpetuate Weight Issues ...and What You Can Do About It