" In the normal course of events a person’s location was recorded dozens of times a day by all sorts of devices, from the obvious (such as security cameras) to the not so obvious (such as coupon marketing). But if a person disappeared, their stockholders could request an “asset search,” which meant they turned on the chip and hunted the “asset” down. "

― Dani Kollin , The Unincorporated Man (Unincorporated Man #1)