" Intensive kin-based institutions bind communities together by intertwining individuals in webs of shared identity, communal ownership, collective shame, and corporate responsibility. In this world, scrutinizing a person’s intentions or other mental states may be less relevant or even counterproductive. In predicting people’s behavior, many contexts are so constrained by social norms and the watching eyes of others that intuiting people’s personal beliefs or intentions won’t help very much. Instead, it’s better to know their social relationships, allies, debts, and obligations. "

― Joseph Henrich , The WEIRDest People in the World: How the West Became Psychologically Peculiar and Particularly Prosperous