" The results reveal the power of prestige: when the gold-starred player had the opportunity to contribute money first, he or she tended to contribute to, and thus cooperate in, the joint effort, and then the following player—the low-prestige person—usually did as well. So, everyone won. However, when the low-prestige player got to contribute money first (or not), he or she tended not to contribute to the joint project (not cooperate), and then, neither did the high-prestige player. Even "

― Joseph Henrich , The Secret of Our Success: How Culture Is Driving Human Evolution, Domesticating Our Species, and Making Us Smarter