" Yeah! " I love you" is subject to the law of diminishing returns; like one or two other critical weekly elements of a relationship, it loses a bit of thrilling value every time you get it out.'... That's what happens with " I love you" , that same phrase that you once shouted Hollywood or Heathcliff-like in the lashing raining, now- now you are saying it dumbly at the end of every phone conversation, a follow-on from," I'll be back for dinner." Once it came out spontaneous rush, it forced itself out; now it's reflex. "