" Losing is so much more familiar to us than winning. In fact, for most of us, I think losing is all we know. It’s easier. It’s comfortable. Very little is expected of those who lose. And the more we lose, the more we expect to lose, which sets us up for more losing. When you expect something to happen, for the most part, it happens. No wonder you keep losing—you see yourself as someone who constantly loses!
Can you relate to this? No matter how hard you work, no matter how many diet programs you try, no matter how many hours you put in at the office, you keep falling short. After all of that effort and all of the negative results over and over again, of course you would lose motivation to keep trying. That mentality is only natural. But what if you could move beyond what is “natural” to something supernatural? What if you could defy all odds to achieve your greatest, most hidden potential? "

― Scott Hamilton , Finish First: Winning Changes Everything