Home > Author > Alan Cooper >

" High cognitive friction polarizes people into two groups. It either makes them feel frustrated and stupid for failing, or giddy with power at overcoming the extreme difficulty. These powerful emotions force people into being either an "apologist" or a "survivor." They either adopt cognitive friction as a lifestyle, or they go underground and accept it as a necessary evil. The polarization is growing acute. "

Alan Cooper , The Inmates Are Running the Asylum: Why High Tech Products Drive Us Crazy and How to Restore the Sanity


Image for Quotes

Alan Cooper quote : High cognitive friction polarizes people into two groups. It either makes them feel frustrated and stupid for failing, or giddy with power at overcoming the extreme difficulty. These powerful emotions force people into being either an