QUOTE : The behavior of businesses that I have already talked about — as well as well-publicized customer service fiascos (like Costco’s transition to only accept Visa credit cards, which led to more than 1.5 million customer service calls and scathing online complaints19) — shows that customers feel let down again and again by the companies they depend on, whether by overreaching marketing claims, pushy sales tactics, terrible customer support, or poor quality. Combine that with the ever-growing range of customer choices in many product and service categories and their power via online reviews and we may be at a “change or die” inflection point in many industries. Lovable products, services, and companies are disrupting entire industries. They are changing the world. Back to People Here is another secret that should not be secret at all: Companies are not brands, buildings, or technology. They are people. A corporation does not do anything; its people and customers do. We need to get back to the human aspect of business. It all starts with people and human interactions.