" Good science is more than the mechanics of research and experimentation. Good science requires that scientists look inward--to contemplate the origin of their thoughts. The failures of science do not begin with flawed evidence or fumbled statistics; they begin with personal self-deception and an unjustified sense of knowing. Once you adopt the position that personal experience is the "proof of the pudding," reasoned discussion simply isn't possible. Good science requires distinguishing between "felt knowledge" and knowledge arising out of testable observations. "I am sure" is a mental sensation, not a testable conclusion. Put hunches, gut feelings, and intuitions into the suggestion box. Let empiric methods shake out the good from the bad suggestions. "

― Robert A. Burton , On Being Certain: Believing You Are Right Even When You're Not