QUOTE : Anonymity to outsiders appears to be the crucial factor when individuals feel that they are not accountable, which leads to greater antisocial behavior. Riots, lynching, and hooliganism are all believed to be examples of mob mentality that are thought to thrive through the process of deindividuation.10 In contrast, the more that we lose anonymity, the more we conform and behave. In one simple study, researchers placed a picture of a pair of eyes on the wall above a collection tin in the coffee room where staff members paid for their beverages.11 For the next 10 weeks, they alternated posting pictures of flowers or watchful eyes above the coffee pot. People were more honest in paying for their beverages when the eyes were posted. Just like the self-conscious Halloween children, we are more honest when a mirror is present to reflect our behavior. When we are made self-conscious, we become more accountable.