" Strategy is important. Execution is imperative. However, the most overlooked aspect in team sports, and what most coaches and leaders fail to grasp, is the fact that it is your culture that will determine whether your strategy works and is sustainable. It is the culture you create that is going to determine whether your players perform and execute. "

― Jon Gordon , You Win in the Locker Room First: The 7 C's to Build a Winning Team in Business, Sports, and Life