" Imagine a reader you can trust. This sounds like a simple imperative. But the difference between writing for the reader implicit in your education And writing for one you trust is the difference between writing clumsily, Using all the grappling hooks of transition and false logic, And writing well, able to move briskly and freely, Going anywhere from anywhere almost instantly. All your life you’ve been reading books that trusted you, Trusted your intelligence, your keenness, Your ability to feel an invisible wink, To follow any trail, Even while you were learning in school not to trust the reader. "

― Verlyn Klinkenborg , Several Short Sentences About Writing