" One of Stevens’s epigrams ran, ‘Black is white with a bright ring around it.’ The Orwellian tone of that statement is justified. Stevens knew only too well that you can get people to believe almost anything about their own perceptions with a little sleight of hand. Subjectively, there are no absolutes, only contrasts. "

― William Poundstone , Priceless: The Myth of Fair Value (and How to Take Advantage of It)