" It does not break wills, but it softens them, bends them, and directs them; it rarely forces one to act, but it constantly opposes itself to one’s acting; it does not destroy, it prevents things from coming into being; it does not tyrannize, it hinders. Alexis de Tocqueville "

― Siva Vaidhyanathan , The Googlization of Everything: (And Why We Should Worry)