" Even when we post and share demonstrably false stories and claims we do so to declare our affiliation, to assert that our social bonds mean more to us than the question of truth. This fact should give us pause. How can we train billions of people to value truth over their cultural membership when the question of truth holds little at stake for them and the question of social membership holds so much? "

― Siva Vaidhyanathan , Antisocial Media: How Facebook Disconnects Us and Undermines Democracy