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" think this is what’s now called ‘diversity’ and is believed to deliver richer and more creative results. It wasn’t seen that way by the advertising ‘creative’ community back then. Far from it. Choosing judges from a larger pool of eligible candidates got me into all sorts of trouble. Even though the highest percentage of women I could get (on the print jury) was 40 per cent, the guys in the industry went into orbit. The list of judges was printed in the industry trade magazine, Campaign Brief, with all the women’s names in pink and all the men’s names in blue! There were editorials written excoriating me for not choosing judges on – ahem – merit! The irony of that was entirely lost on these supposedly clever men. None of them had ever wondered how it was that women had so little merit and men, particularly men just like them, had so much. Maybe they thought they were just naturally superior. I "

Jane Caro , Plain-speaking Jane


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Jane Caro quote : think this is what’s now called ‘diversity’ and is believed to deliver richer and more creative results. It wasn’t seen that way by the advertising ‘creative’ community back then. Far from it. Choosing judges from a larger pool of eligible candidates got me into all sorts of trouble. Even though the highest percentage of women I could get (on the print jury) was 40 per cent, the guys in the industry went into orbit. The list of judges was printed in the industry trade magazine, Campaign Brief, with all the women’s names in pink and all the men’s names in blue! There were editorials written excoriating me for not choosing judges on – ahem – merit! The irony of that was entirely lost on these supposedly clever men. None of them had ever wondered how it was that women had so little merit and men, particularly men just like them, had so much. Maybe they thought they were just naturally superior. I