" If we didn’t feel there was something problematic with eating meat, dairy, and eggs in the first place, we wouldn’t have worked so hard to justify our behavior, we wouldn’t have tried so hard to avoid looking at the processes…Don’t tell me. I don’t want to know is not what we say when confronted with how carrots are harvested from the ground or how plums are plucked from trees. Don’t tell my children what they’re really eating. It would be too upsetting for them is not what we say when asked about how apples become applesauce. In all aspects of our life, guilt serves as a red flag that something isn’t right, tapping us on the shoulder to let us know we may have strayed from our principles or goals. "

― Colleen Patrick-Goudreau , The Joyful Vegan: How to Stay Vegan in a World That Wants You to Eat Meat, Dairy, and Eggs