" Michael Omi and Howard Winant, two key scholars of race in the United States, distinguish the ways that racial rule has moved “from dictatorship to democracy” as a means of masking domination over racialized groups in the United States.11 In the context of the web, we see the absolving of workplace practices such as the low level of employment of African Americans in Silicon Valley and the products that stem from it, such as algorithms that organize information for the public, not as matters of domination that persist in these realms but as democratic and fair projects, many of which mask the racism at play. "

― Safiya Umoja Noble , Algorithms of Oppression: How Search Engines Reinforce Racism