" Google’s enviable position as the monopoly leader in the provision of information has allowed its organization of information and customization to be driven by its economic imperatives and has influenced broad swaths of society to see it as the creator and keeper of information culture online, which I am arguing is another form of American imperialism that manifests itself as a “gatekeeper”18 on the web. "

― Safiya Umoja Noble , Algorithms of Oppression: How Search Engines Reinforce Racism