" The crisis in the natural world is one of awareness as much as any other cause. As a global majority has moved into cities, a feedback loop is increasingly clear. In the city, we tend not to pay much attention to nature; for most of us, familiarity with corporate logos and celebrity news really is of more practical day-to-day use than a knowledge of local birds and edible wild plants.* With nature out of focus, it becomes easier to overlook its decline. Then, as the richness and abundance of other species fade from land and sea, nature as a whole becomes less interesting—making it even less likely we will pay attention to it. "

― J.B. MacKinnon , The Once and Future World: Nature As It Was, As It Is, As It Could Be