" And so it has continued, with back-to-the-land movements, reconnect-with-nature movements, fads for decluttering, manias of worry about the nerve-fraying pace of modern life, all rising time and again only to be swept away by a rush of consumption unlike anything seen before. The hippies became the boomers. Generation X rejected conspicuous consumption of the 1980's only to take up what psychologist Geoffrey Miller called 'conspicuous precision,' or the public display of artisanship, quality, provenance and ethical virtue-drawing more sophisticated lines around positional consumption than ever before. "

― J.B. MacKinnon , The Day the World Stops Shopping: How Ending Consumerism Saves the Environment and Ourselves