" Almost everyone has a psychological gap between the way they believe they should act in daily life and how they actually behave. The more materialistic a person is, the wider that gap is likely to be. Knowingly or unknowingly, materialists often feel conflicted over their failure to be better people-they experience a sense of incongruence between their ideal self and their real self. Simplifiers tend to have narrower gaps and greater congruence. "

― J.B. MacKinnon , The Day the World Stops Shopping: How Ending Consumerism Saves the Environment and Ourselves