" I gave a magic wand to Amanda Rinderle of Tuckerman & Co., maker of probably the world's most sustainable dress shirts. If she could use it, I asked, to change one thing in order to help create an economy of better but less, what would that one thing be?...she would make prices tell the whole truth.

Right now, prices reflect demand for goods and services and the costs of producing them: materials, energy, manufacturing, shipping. Mostly excluded are the consequences of production and consumption, from pollution to soil erosion to carbon emissions to habitat loss and onward to the human health effects of all these, the incredible destruction wrought by wildfires, floods and storms in the age of climate chaos, the burden of two billion tonnes of garbage each year, and the incalculable moral injury of driving million-year-old species into extinction. "

― J.B. MacKinnon , The Day the World Stops Shopping: How Ending Consumerism Saves the Environment and Ourselves