QUOTE : Creativity is not copywriting or art directing, creativity is not interior, graphic, or fashion design, creativity is not mimicry or doodle, is not gesture or token, is not a clever text message, a new and even sillier pair of trousers, or an unmade bed, it’s not your shitty computer music, or your shitty homemade films, or your shitty Web site with a flashing cock. Creativity is . . . creativity is a massive and serious lifetime’s endeavor to further humankind’s fundamental understanding of itself.