" Western culture prefers us not to believe we're defined or limited. It wants us to buy the fiction that the self is open, free, nothing but pure, bright possibility; that we're all born with the same suite of potential abilities, as neural 'blank slates', as if all human brains come off the production line at Foxconn. This seduces us into accepting the cultural lie that says we can do anything we set our minds to, that we can be whoever we want to be. This false idea is of immense value to our neoliberal economy. The game it compels us to play can best be justified morally if all the contestants start out with an equal shot at winning. Moreover, if we believe we're all the same, this legitimizes calls for deregulated corporation and smaller government: it means that men and women who lose simply didn't want it badly enough, that they just didn't believe - in which case, why should anyone else catch their fall? "

― Will Storr , Selfie: How We Became So Self-Obsessed and What It's Doing to Us