" Well, yes,when you no longer have any desire, you are dead. Even desire for a product, a consumer item, is better than no desire at all. Desire for a camera, for instance, even a cheap one, a tawdry one, is enough to keep death at bay." a wicked smile, an inhale of the cigarette with those lips. "If the desire is real, of course. "

― David Cronenberg , Consumed