" Or consider the fact that after people buy a new car, they often love to read advertisements that speak enthusiastically about the same car that they have just obtained. Those advertisements tend to be comforting because they confirm the wisdom of the decision to purchase that particular car. If you are a member of a particular political party or have strong convictions, you might want support, reinforcement, and ammunition, not criticism. "

― Cass R. Sunstein , #republic: Divided Democracy in the Age of Social Media